Unless you’ve been living under a rock, you know that the Web is largely centered around the concept of social media. People are connecting all over and using the Web to do so. This has been an obvious area of growth for the Internet and an area of opportunity. Many people are wondering what’s next.

The question we need to be asking ourselves now is essentially what’s next for the web. Will we be focusing on second life and avatars or is there some other direction we will be going in? The answer is already here in the form of Web 3.0. The evolution of the web is based upon sites that utilize consumer behavior to improve the user experience.

The idea behind Web 3.0 is really simple. Leverage the data you have on individuals to improve their future buying experiences. This data comes from a variety of sources but is designed to eliminate the endless searching you might do for a simple task online.

Web 3.0 is based on behavioral data. The behavior its tracking goes beyond basic purchase information and aggregates behavioral data from across web sites. Information and activities like on site activity, purchase history and order frequency will be combined from various sources to recommend products and make a real difference in your online purchase experience.

Web 3.0 goes beyond real time data by allowing online merchants and other websites the ability to integrate existing data into user profiles. For site that already have behavioral data, generating meaningful predictive models become even easier. Whether you’ve responded to a one time promotion or have consistently bought from a web site, this information is used to shape recommendations and marketing messages via email and online.

The data collected through the Web 3.0 methodology analyzes ever individual customer to your web site in a secure manner, protecting data through advances in web tracking and security. This information is essential for improving your experience and helping online product and service providers customize your shopping experience. If you’re concerned about privacy now, the issues will only grow in the years to come as web sites integrate more of this technology into their offering.

Some individuals are going to be significantly concerned about what data is being tracked and how that information is being used. I believe that all users must give their permission to be fully engaged in a Web 3.0 world. Once information is given, the user experience can be liberating, allowing your past behavior to shape your buying experience. This might actually cut down on much of the inaccurate and unrelated solicitations you receive today.

Signs of a Web 3.0 world are already starting to appear. Web sites are doing more tracking, analyzing, and customizing that ever before. Keep your eyes open for more sophisticated buying experiences and realize that another huge transformation is about to begin.

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