1.) Offer freebies.
Offer things that you know customers would really want and need. For example, you can put up a free download for a collection of self-help articles. This is a guaranteed way to attract readers and motivate them to subscribe. Other examples could include a special giveaway for every purchase made, free product update notifications, and free e-book subscriptions.
2.) Allow visitors to publish your articles.
Allow visitors to publish your articles but by having them to request for permission first. Include a request form that they will be asked to fill in. Make sure that the email address is included in the required fields.
3.) Make your visitors see the benefits of signing up.
People hate scam. Everyone does. This is the reason why many refuse to subscribe to free written content because they think it could be only mean more spam in their mails. On your landing page or signup page, convince your visitors that your newsletters are not another spam schemes. Justify this by quoting testimonials from older customers and including some samples of the previous newsletter issues. Furthermore, make sure that you provide interesting and unique content for your newsletters so visitors will not grow tired of reading it and make them look forward to the next issue.
4.) Apply the basics of search engine optimization.
If you want people to get to your articles, you have to make sure that you have included the right keywords within them. This way, the search engine spiders will find them easily when people search for resources about topics relevant to your content. If your articles are easily found, it will be displayed in higher ranks in the list of search engine results. This increases the chances of having visitors check out your site. He more visitors you get, the higher the probability of getting more subscriptions. Also, never ever forget to rename the titles of your web pages. A well-written article about affiliate marketing with excellent content is useless if the search engines will not find it because the web page title is “1000%67.html”. RENAME.
5.) Ask visitors to help bring more people to your site.
Ask your visitors to assist you in getting more people to subscribe. Provide “Invite More Friends” options on your site and prompt visitors to send invite emails to friends and business colleagues. By having your visitors enter the email addresses of the recipients-to-be, you accumulate a lot of names you can use to build your list. To motivate them to invite more people, give away some kind of prize to the one who gets the most number of friends to subscribe.
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