1. Ensure you have inserted your chosen keywords into the title tag so that search engines will know what your website is about. The title tags are found near the top of your website between the head tags. By making sure your keyword is inserted in the title you’ll greatly improve the chances of driving targeted traffic to your website

Make sure you make the title read like a headline, to grab the attention of the user, as it’s this that will show up in the results of the search.

2. Try to link pages within your website together with your chosen keyword as the anchor text. The more links you have the better.

3. Ensure the text with the title tag is used in the body of your website. Search engines do not like it when your title doesn’t appear to be related to the body.

It will also help if you put your keywords in a couple of sub-headings too. Make them stand out a bit by highlighting them or use bold wording.

4. Make sure you change the title tags on each of your websites. If search engines scan your website and see that it’s got the same title it may think all the pages are the same and therefore may not index the site.

5. Meta tags are no longer as important as they used to be. Don’t stick a load of meaningless keywords in here, two or three targeted keywords should be fine.

6. Don’t link to link farms. Search engines usually know where these are and do not like them!!

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. I would always recommend having a contact and terms of use page. Search engines like this because it shows the website is more professional and therefore more trustworthy.

9. Make sure every image on your website is described using the alt tags. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit your website manually to search engines. If you use a submission service or software your website might get banned.

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