It can be tough when you are first starting out in business to learn the proper way to conduct an email marketing campaign. You should always handle your email marketing campaign in a professional manner, you will have happy customers and ones that will want to talk to you. If you are looking for the right way to go about email marketing, read on.
Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Provide your subscribers with special articles that they might not can locate on your site. Include offers for your products or services. Always send out holiday greeting and specials. You shouldn’t simply send out emails just when you are wanting something from your customer base.
Email only those you know. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. People will not recognize your brand and will not trust you at all. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.
When it comes to holidays and other special events during the year, you should focus your email marketing campaign. Keep these things in your mind when planning out your year. Make sure you send out emails for holidays like Easter, Christmas, Thanksgiving, and Valentines Day. Research other methods of promotion to increase sales during slower sales times.
Don’t send emails to subscribers without their consent. If you spam your customers you will find that you will never be taken seriously. In fact, many may find such emails annoying enough that they will not do business with you in any capacity.
Never send out unsolicited marketing emails. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.
To make sure you communicate all of your information, consider using multi-part emails. This includes HTML and content that is plain text. This helps because some customers may prefer to view it in HTML, while another may prefer plain text. This is well worth the extra effort, because a plain-text subscriber will not stay subscribed to an HTML-only list for long.
Try and keep your subject lines less than 60 total characters. The reality is that some email programs will shorten your title if you don’t. The end of a lengthy subject line is often just cut off and not seen. The truth is that most subscribers will only need to see something that short to decide whether they want to continue reading your message.
Using the Internet for business has opened up several doors. If businesses want to find and keep customers, email marketing is a great tool. Utilize the above tips to begin your own email marketing campaign.