New forms of advertising are always been sought and in recent years the use of social media marketing networks as marketing tools for business have proved a good outlet as an advertising tool. Using these sites customers are picked up as they log in and view. Twitter or Facebook and the many Blogs on-line have many followers and sending out information about your brand through this medium can catch many would-be customers.
How to become a part of this advertising frenzy
Companies wishing to advertise their products will place posts that will appeal to many. Readers are encouraged to show their interest and support by passing it on to others by making use of the “share” and “like” options which appear on many of the sites. The success of this type of advertising seems to be very successful, as products and companies receive personal recommendations.
Joining is easy
Many media websites are easily accessible to everyone who has an internet connection. Repeated mention of a company name or their brand brings it to the attention of thousands. When an advert is placed, the company or product name will be familiar, and therefore, would-be customers already have confidence in the product and are more likely to buy it.
Mobile phones also have a place in the world of advertising. Phones can be connected to the Internet and networking sites will send news and updates to your mobile. This means that businesses can keep their company’s name in the fore with regular updates on what they offer.
With this form of information sharing, it is the very customers themselves who become participants in the advertising of products. As well as “liking” and “Sharing”, comments and reviews are also available for others to read. Generally this has a positive effect but it can backfire. As celebrities often have a huge following, it is detrimental to all involved should they say something that the public does not agree with. Just as you can have a positive effect, a negative one can arise just as quick.
Another effective method
Videos are watched online by many. Research shows that over 3/4 of internet users in the US are amongst those that do. This is just another of the many great tools for companies. YouTube accepts most types of videos and is easy to search. A company might place an advert for a product, either formal or a humorous. Demos are very helpful, people seeing how to use a product correctly might be encouraged to buy it.
Social media networking continues to expand with more new sites appearing all the time. Advertising departments need to keep in touch with changes in fashions for sites, and watch for the launch of any new ones. Visitors to these pages easily switch their loyalties to a new site which might be more exciting or have more to offer, so companies need to switch their campaigns likewise.
Research has found that marketers using social media marketing networks as marketing tools for business make use of Twitter more than any other social media site followed by Blogs, LinkedIn and Facebook. Video and Social Bookmarking sites are down the list, but still without doubt, a valuable tool. Studies claim that there is a strong increasing trend in the use of advertising via these sites and more than 80% of those interviewed claimed that the benefits they are reaping are very high.
Get social media marketing tips and details about the benefits of using social media marketing networks as marketing tools for business, right now.