Social media & micro-blogging sites like Twitter have changed how many companies market themselves on the internet. They are looking for cutting-edge ideas to win over new friends and followers to convert into potential customers. The dilemma is striking the right balance of friendly conversation and product pitch.
In February of 2009 @AlexKaris posted the following question ion Twitter: What is the NUMBER 1 reason you unfollow people? The winning response with 42% of the votes was “tired of watching them self promote with links and no interaction.”
The problem for me as a businesswoman on Twitter is the more I interacted and became part of the Twitter community the more reluctant I was to make a full sales pitch to my followers. By the second month on Twitter I noticed the followers who only sent out a barrage of sales Tweets with no interaction were very annoying. How would I keep from becoming “that guy/gal” with constant stream of 140 character Twitfomercials filling up the screen?
Important questions needed to be answered. If I interact too much, too little, give a casual sales pitch or pull back will I be unfollowed? How do I announce my website products and customer service without loosing potential customers? How can I avoid destroying the positive Twitter reputation I worked so hard to build?
I discovered perfect example of finding the social vs. selling balance on Twitter was @ricklondon. Rick London Group, LLC CEO Rick London takes a personal approach putting himself forward as the face of his company on Twitter. He provides links to his humorous cartoons, promotes his celebrity clients & freely interacts within the online community.
You can market yourself and your brand to the Twitter community with these easy steps. Build your following first by interacting with those in your immediate network. Tweet famous quotations, music and humor if you are not comfortable with the friendly banter. Finally use your tweets to invite and entice your base to check out your latest items rather than a hard sell by now strategy.
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