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There is a rumor going around about adsense these days. It is saying that it is not possible to make decent money with it. This is a rumor that should be ignored. It is based on experiences done by people who don’t know what they are talking about.

The problem most of these people have is that they don’t understand how adsense works. They think that they can just slap the adsense box up wherever they want and the cash will start rolling in. This is the classic way of how not to do it.

Adsense was (and still is) a program that is meant to make money for Google and the advertisers. The publishers, me and you, are the last ones in the line. We are just a mean for them to reach their goal.

Google’s primary objective (beside making money) is to keep all the advertisers happy with the service. Therefore the ads are only placed on sites that have similar topic as the ads. This way the visitors of the publishing site is much more likely to buy a product when they click one of the ads.

Every keyword has different competition. This also means that every keyword pay different. The ones with the most competition pay more than keywords with less competition. Regular bloggers ignore this and keep on blogging about random stuff.

Once in a while a blogger that just writes about random stuff gets a click. Usually they earn pennies for each of these clicks. The advertisers don’t want to pay a lot of money just to get clicks from a site that probably wont get them any sales.

You don’t have to be one of these newbies. There are a few simple things you can do to make sure that you make good money with adsense.

The most important thing you need to do is to check if your keywords actually pay good money and if it has any traffic. Use the adwords keyword tool to do this job.

The second step you have to take is to make sure that you have targeted traffic. Traffic from the search engines is the best by far. Simple SEO techniques can get you higher rankings for your keywords.

The third thing to realize is that you should drop everything that has to do with social traffic. The only thing it does for adsense is that you will get smart priced. If you already have a lot of social traffic, you should wait with adding adsense until you get about 70% of your traffic from the search engines.

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