Advertising on the Internet is quickly becoming the best way to attract potential clients to your business. Having a solid web-presence has never been more important as the internet has become the default resource for billions of people to find pretty much whatever they want to find, and this is becoming the case for more and more people.
It is for this reason that Internet advertising is so vital if you want your business to thrive amongst the competition in years to come as the more traditional advertising methods that we have grown used to in the last 20 years or so diminish.
There are three methods of Internet advertising that are usually favoured above others. These are, Cost Per Action (or Cost Per Acquisition), Cost Per Impression and Cost Per Click (or pay-per-click).
Pay per click / cost per click: With this system, the advertiser is charged a set amount whenever their advert is clicked on. They do not pay to have the advert itself placed, only when the advert is clicked on does the advertiser get have to pay anything. This method is widely used because it allows you to carry out accurate market research by analysing each click.
Cost Per Action / Acquisition: This advertising method is based on performance and is commonplace in the affiliate marketing business. Using this system, the host of the ad takes all the risk of placing it, and the advertiser is only charged for the converted user, i.e. the users that complete the desired transaction.
Cost Per Impression (CPM): The third commonly used method of Internet advertising lets advertisers pay for the placement of their advert to a specified audience. CPM prices are calculated per thousand impressions. Although impressions that occur because of page refreshing or internal user actions are not counted.
Apart from the obvious benefit of having access to a much larger target audience than you would with traditional methods, probably the biggest advantage of online advertising is that once the agreement has been made, the advert can immediately be placed, and edited instantly should customer requirements change.
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