Obviously, email marketing can sky rocket your online business if it is properly used, but it can also destroy you if you do not follow some tips that can guide you through your trip. Thus, there are do this and dont do this in building your email marketing list.

Successful opt in email campaign results from the following points:

1. A common mistake among the beginners in online business is to miss design their sign up form on their home page. It should be in a visible place and have a comfortable style in the sense of the text and colors. Never annoy your visitors with pop up messages asking them quite often to subscribe as this would destroy your credibility.

2. Inform people that they can subscribe to your mailing list on the signature of your normal work emails. This will enable it to link straight through the form on your website.

3. You need to set up a legal opt in email campaign. In other words, the last thing we have to want is to be accused of being a scammer. Therefore, make it clear for your visitors that they would be registered in your list if you sign up with their contact details.

4. Be clear on how people can benefit from subscribing in your mailing list and how often will you contact them. Make them know exactly what they will be receiving from your email services.

5. Your management system must contact a new subscriber in your email marketing list as soon as possible. Welcome them with notes and tell them what to expect.

Never do these if you are interested to set a successful opt in email campaign:

1. In case that somebody wrote you an email asking about something, never add his email address automatically to your mailing list. This would be understood as miss use of the data unless you ask for his/her permission first to guarantee legal web marketing.

2. It may happen that some companies offer you a list that is not opt-in. This simply means they provided their contact details for something else rather than being further contacted. So, before you mail them, check first that they are ready for that.

3. Never miss use the trust of your list of contacts. Never spam them or overloading them with non-sense emails that always tries to sell something with no real information or service. Otherwise, your email campaign will fail.