Creating highly effective ads on Google Adwords is an ongoing process, and you’ll probably spend weeks and months tweaking analyzing your strategy as you build your campaign. Still, you don’t have to settle or a trial and error process every step of the way, especially when it comes to increasing your clickthrough rate (CTR). Internet marketing strategists such as Perry Marshall and countless others have already harnessed the power of Google Adwords by employing several strategies that generate results from the start.

For those who seek to increase their clickthrough rates, here are some of the strategies that master marketers have learned through experience:

Figure Out Which Keywords Don’t Work

Running keyword reports on a regular basis is vital for your success with Google Adwords, and there are several free and paid keyword selector tools available online. Wordtracker is one of them, and offers both a free keyword selector tool and a paid subscriptions service. You can populate a spreadsheet with all relevant keywords and key phrases, but these are also a valuable resource for identifying negative keywords for your specific market.

These negative keywords, which, although they are directly relevant to your market and the product of service you are trying to sell, do not seem to have any customer-attracting power, are, in fact, a great tool for use in figuring out what your audience is actually searching for, and which positive keywords to focus on. For example, those selling some sort of software will want to attract Internet users searching for, ‘buy software,” et cetera, but those who are searching ‘free software’ are obviously of no use to you. By considering which specific keywords are not going to result in customers buying your product or service, you can trim your Adwords campaign appropriately, and create advertisements containing only keywords with a pinpoint focus on your target market.

Hone Your Ads Using Split Testing Strategies

The strategy of split testing is not a new one – companies sending out mass mailings, for example, will create two versions of the mailing to be used in tandem, and then analyze the results to determine which version has proven more effective in reaching the target market, and internalize this information to create an ideal marketing campaign.

You can employ the same strategy with Google Adwords, especially after you’ve conducted your keyword research and pared down your lists to remove negative keywords. A highly targeted keyword list is a powerful tool that helps you identify only the essentials your ideal customer is after; the next step is to test out variations of your ads and measure results.

With the aforementioned strategies of first determining which ‘negative keywords’ simply take up space without attracting your target audience, and proceeding to split test different versions of your ad, you can build your Adwords ads into an unbeatable online marketing campaign. These two key steps are two of the biggest reasons that the pioneers in online marketing, including Perry Marshall, have found Adwords such an exceptionally effective medium in which to market. By following the advice of this article, you can maximize your ads’ clickthrough rates and achieve the results that the Internet marketing greats have in the past.