Traffic generation is a huge topic. However, there are two different categories that most marketers follow: pay per click and search engine optimization. When deciding which method to employ to drive traffic to your Clickbank campaign, you can use them together or separately.

Many marketers pay for traffic by way of pay per click. Others achieve natural listings in the search engines, often called “organic” traffic. Most of them do one or the other.

By optimizing your website you can get in the natural listings. There are various things you can do on the site itself to help the search engines determine what your site is about. You can also target desired search terms to increase your chances of ranking for these terms in the search engines. You’ll need to understand how to do keyword research, and how to write search engine optimized articles in order to take advantage of SEO. It is also important to gain back links to your website so you will rank more highly.

Pay per click is a different thing entirely. You’ll need to have a high-quality landing page, or website, but you will be paying for your traffic. Every time someone clicks on your ad (a small text ad) you will pay a certain amount. The amount you pay will depend on your quality score and the niche you are targeting. Many people like this because they feel like it gives them more control. As long as you have a good quality score and are willing to pay, you can easily achieve top rankings in the paid listings.

Combining these two methods can be even more powerful. When you take up both the natural listings and paid listings you’re sure to get more traffic. It’s just a matter of determining what is right for you, and what you can afford at this time. Some people have more time than they have money. In that case, search engine optimization will likely be the choice for you. Other people have more money than time. In that case, pay per click traffic will likely be right for you. Still others will want to employ both methods!

Making sales of your Clickbank promotion will depend on the traffic you are able to drive to your website. Two very effective ways to do this is search engine optimization and pay per click advertising. Which method you use or if you choose to use both, will require some time to educate yourself as much as possible. However, it will be time well spent as you can generate massive amounts of traffic if you understand how to use these methods effectively.