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SEO is an acronym for Search Engine Optimization. It describes how one might change a website to show up at the top of search engine searches for particular words or phrases. The higher your page ranks on search engines, the more visitors you’ll get.

There are many SEO related books and resources out there. It is an extremely diverse subject. Consultants are paid thousands of dollars to maximize the potential for a company’s website.

Website ranking

The first thing you must understand is the way that search engines see and rank websites. Google assigns a page rank, and the higher it is, the more important it shows your website to be. Websites that are larger and have greater relevance will commonly enjoy higher rankings than those that do not have these traits.

Keywords

The words that people commonly type into search engines are keywords — words that you want your site to be associated with. Do not generalize when picking out keywords. Don’t expect a word like “dresses” to bring your site to the top ten lists. A few experts believe that your domain name should contain keywords. Most people agree that your keywords should be in the site’s title and description. It is good to have keywords in these fields. The reason for this is that search engines pay lots of attention to these fields. Put keywords and descriptive META tags on your page headers. In this way you will be telling search engines what your site contains. Be sure that the H1 and H2 tags on your website should include the keywords that you want to optimize for.

Content

Next you will want to make your site’s content the best it can be by utilizing the keywords you have chosen. Typically, it’s better to have more pages on your website. Larger websites get more credit from search engines like Yahoo and Google.

Another important part of SEO is backlinks. Links to your website from other websites are commonly known as backlinks. A higher number of backlinks is desirable. In order to get the best search engine rankings possible, you need to create backlinks. This means abundant backlinks, on the order of hundreds or even thousands. If you are in a competitive market, then this is especially important.

Another method that is becoming increasingly common for adding backlinks is article submission. You can write some articles that are related to your website content and distribute them through article directories. For every submission, another backlink to your website is added through the reference box.

You can use Directory Submission to get your website listed in directories. Doing so will help you get more targeted visitors, along with generating backlinks. For the best returns, be sure to submit your site to as many directories as you can.