Email marketing campaign is one of the most frequently used methods in promoting a business online. It has become quite vital not only for huge businesses but also small firms which want to increase their visibility and profit using SEO. If you are an entrepreneur wondering whether email marketing really works, read six of its benefits.
Many entrepreneurs market their ventures through emails because of their wide reach. With just a click of the mouse, it enables you to reach people from different places under different time zones. If you envision going global, then email marketing can surely be your major step.
The second benefit of this practice is it is highly personalized. Even if you are sending a generic social media message, you can customize it by using the recipient’s name at the opening remarks. All throughout the mail, you can make the readers feel that you are talking to them face-to-face. This level of personal invitation can entice them more easily to give your venture a try.
Third, email marketing best practices can be very interactive. Contrary to what you may have in mind, emails aren’t only about lengthy and boring texts. They can also contain attention-grabbing elements such as music, videos, and graphic images. All of these extra components can catch attention more efficiently as well as enhance people’s memory. The recipient may not have the need for your product or service now, but when the necessity arises in the future, he or she knows whom to go to.
The fourth advantage of running an email marketing campaign is it allows you to reach a particular target. See, you can always create a mailing list based on varying aspects. For instance, you can make a list for the people according to their age, their income, their spending habits, or their geographic location. This allows you to be more accurate in providing a product, service, or solution to a specific group. Imagine if you will offer something to everyone, what are the odds that all of them would take interest in it? Would senior citizens be interested in anti-acne creams? Or teenagers in calcium supplements? No, right?
Faster responses can also be expected via email marketing. Because recipients can react by simply clicking the mouse, you can hear from them in the usual span of one to three days. Sometimes, replies can come in as fast as several minutes later after you sent the email. How can direct mail responses which take seven to twelve days beat that?
Lastly, running an email marketing campaign builds your reputation by letting the recipients choose whether or not to hear from you again. The opt-in or opt-out options can be their form of response so you’ll know who are genuinely interested in your offerings. This works not just for easier result measurement but also for making your image better in the public’s eyes. You’re not only after the bucks but the impression too.