Successful Internet marketers have found a way to quickly build and monetize on their email lists. A follow up email list is a critical tool for any marketer. Does not matter if the list is 10, 100, 10,000 or 100,000 people strong. Focusing on the size of the list does not produce results; you must learn and understand the strategies and steps it takes to build a list. We begin with strong and focused lead generation; targeted niches, targeted opt-in boxes and value driven follow up copy for subscribers. These articles will summarize four list building strategies and show you how to build a productive list.
Step one is targeted market or niche objectives. Business success comes from focused attention to a specific market’s needs. What are you trying to achieve? What service do you provide? What problem can you fix? Look at the big picture of your business and then plan effective marketing programs, timelines and milestones to accomplish predetermined goals. Develop a series of messages to lead your target audience to your offer page. We accomplish this with traffic methods.
Step two is niche targeted and focused traffic generation. Traffic or people reading your content are the base elements in the Internet marketing world. That’s seems simple. What is not obvious is what needs to be done to attract this traffic.
For example, there is organic traffic, paid ads, referral incentives, and many Offline ways of generating online traffic. Some marketers spend $10,000/month in Google Adwords, some insentivize with affiliate commissions and some employ teams to generate and publish content. If you are an Internet marketing newbie, the vast amount of differing methods that are available can be overwhelming. In the end, traffic depends on how much time you have, how much you have to spend and how good a manager you are.
Step three is well placed lead capture or “opt-in” boxes. Once we create a steady flow of visitors, our opt-in box gives people a method to ask for more information. To increase our opt-in percentage we use incentives to coax prospective customers to leave a name and email address. The more value you give away the high the conversion.
Step four is to automatically follow up with subscribers. Again value is the most important feature. After subscribing to your list, people are going to expect valuable information, feel good entertainment or usable processes and learn about what you are doing and how they can benefit. When your subscribers perceived benefit his greater than your perceived monetary value then they will be willing to purchase whatever product or service you have available for sale.
All marketers differ in the number of offers to email to a list in a given week. Assertive marketers or guru’s send several times a day. The drawback is that this practice causes rapid opt-out or churn. Consistent and valuable information is the solution. Emailing valuable information two or three times a week cuts down on opt-out and increases reader retention. Longer periods tend to decrease interest and your list will get shrink.
The four steps we talked about are the basis of a profitable email marketing plan and key to building a valuable business. Follow up lists are the elementary building blocks for any Online or Offline business in todays business environment. Ladies and gentlemen, this is where the diamonds are. Each and every subscriber is a profit center so treat them as if they were real live people and you are speaking to them in person.
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