In the not too distant past, when an individual decided to find out more information about a business or service, they usually ‘Googled’ the business, and all was well and done. However, today there is another option, custom Facebook fan pages for business promotion.
Facebook landing pages are a form of social media savvy that has proven to result in positive outcomes for larger businesses. With more than 800 million possible Facebook users, with an extra 50% active online on any given day, Facebook has emerged as the No.1 method for business advertisements. Many larger companies such as Coca-Cola and Starbucks all have Facebook profiles, or Facebook landing pages. However, the million-dollar question for smaller businesses is “can they afford to go all-out via advertising on Facebook!”
According to numerous studies, small businesses with custom Facebook fan pages for business purposes can increase their revenue by 50%. Success stories from small businesses state that they have increased profits from previous years when they had no Facebook exposure.
Success stories like these, instil the incentive many small businesses need in order to take advantage of social media. However, some small business proprietors weren’t pleased with their advertising experiences on Facebook. This may be because they didn’t understand the vigour of a social networking medium.
However, a few small business proprietors were not pleased with their Facebook campaigning efforts. The trick behind a beneficial Facebook business campaign is to comprehend the vibrancy of the medium. Once the correct method is discovered, there’s no reason for a small business not to take a chance. A company shouldn’t “break the bank” when they first begin advertising on Facebook. A small amount allocated to such an endeavour should suffice in the beginning stages. Facebook gives small businesses the opportunity to create specific packages catering to their target audience, times when they want the advertisement to appear, and how much they want to spend, whether pay-per-click or in volume.
Facebook is business-friendly because of the advertising packages they offer to small establishments. There are various options, such as selecting when they want their ads to pop-up, and pay-per-click or bulk advertising that are economical. This way, a small business can watch the results and modify their campaigns accordingly. In addition, Facebook is a wonderful medium to utilize for advertising events, blogs, websites or other activities that may interest other Facebook users. This also permits the users themselves to designate their various interest. Besides, its simpler for marketers to siphon Facebook traffic and pinpoint pertinent consumers.
It should be of no surprise that Facebook has more in-coming traffic than Google, another advantage that marketers can exploit. Facebook offers more convenience to small business as well with their well thought out word count mechanism.
Additionally, regular Facebook users can advertise their events or website, utilizing the social phenomena that Facebook has transformed. In the end, Facebook requires serious planning and forethought in order to get results it is well worth it if small businesses can get a jump on reaching their target audiences resulting in increased success.
We build Facebook apps allowing you to build your Facebook fans and convert more of your audience into paying customers using your Facebook page. If you want to learn more about how we can help grow you business through Facebook visit our web site and try the Like It! free trial.